Gift giving is my 3rd love. (My son and my husband being the 1st and 2nd.) The giddy feeling I get giving a beautifully packaged gift is a completely joyful moment. From the concept stage to development and sourcing, creating an item that someone finds useful and joyful to unwrap is a rewarding experience. In fact, I use this cooler bag with built-in speaker when I go to the beach!
Designing for events, in-store spaces, trade shows and sales meetings are a whole other animal. Space, location and objectives are tempered by budgets, logistics and timing. It's a wild ride, but definitely a fun one! I had the pleasure to have booth designs at Beautycon, Popsugar and China Adult Expo.
These are some of my favorite social media campaign, eblast and video assets that I have art directed or created with my teams. I love the process of pushing a brand forward creatively while making it resonate with consumers.
One of my favorite things to do is to create custom wedding card illustrations for my friends' weddings. Each one is focused on an activity that the couple enjoys and I write the copy to reflect on a personal moment of theirs. I love to celebrate love!